Being green is now a verb. When I was growing up it meant being looked at as different and even weird. "You eat toe fu? What the heck is that?!" My lunch bag packed with sprouts and homemade wheat bread made kids around me at school gag. My mother taught me how to clean and smoosh cans the right way so that they could be recycled. Back then there were strict requirements on how recycling was to arrive at the transfer station. She made most of our clothes, we grew huge gardens which she would dry/freeze/can for winter. I even remember us grinding our own grains for bread. We were thrifty--going out to eat was a big treat.
Now being green is cool and trendy. Everyone wants to jump on the green bandwagon, especially businesses. It's made me pause, more than once, in my own business, EcoMedia LLC and wonder, "Am I doing this for the wrong reason?" I don't want to become someone who uses greenwashing tactics to get ahead in the business world.
But where do we draw the line? Is it wrong to help businesses promote the things they are doing to become more environmentally-friendly? How do we determine if a company is truly trying to help the environment or just trying to put on a "green front" to help their own pocket?